Crowdsourcing: Longterm Value Creation or Fad?

Top Takeaway: Crowdsourcing: Fun? YES! Value creation with staying power? Not quite sure yet on that one. Reports vary;  inconclusive research.   Looking forward to some [quantitative] follow-up research on quality and/or longer-term sustainability of innovation generated from this methodology, showing that crowdsourced innovations live on well beyond the PR phase.  Seems like there is something [...]

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