Top Takeaway: Crowdsourcing: Fun? YES! Value creation with staying power? Not quite sure yet on that one. Reports vary; inconclusive research. Looking forward to some [quantitative] follow-up research on quality and/or longer-term sustainability of innovation generated from this methodology, showing that crowdsourced innovations live on well beyond the PR phase. Seems like there is something [...]
Filed under: Social Media + Innovation | Tagged: collective customer commitment, crowdcasting, crowdfunding, Crowdsourcing, Expertsource, fansourcing, Ideagoras, mass collaboration, open innovation, open sourcing, Prosumers, wikinomics, Worksource | Leave a Comment »